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McCall Pattern Company Limited ~ Tel +44 (0)844 880 1262   

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Online Catalogue | Sewing Patterns |  English

About our Patterns

All our catalogues each hold around 500 - 700 styles for the home-sewer (not for use by garment manufacturers etc.), ranging from fashions for the family to home furnishings/decorating and crafts. Most patterns are multi-sized in three size ranges to avoid the problem of over complex tissue pieces - for example (8 10 12) (14 16 18) (20 22 24).

New styles are launched around 4 times a year and about every 6 months old designs (known as "discards") are removed from the range. This keeps the selection vibrant and up-to-date.

The catalogue (one for each brand) presents the range to the consumer. Full of colour photography and illustrations, the catalogue is divided into category "tabs" such as Designer Dresses or Tops/Blouses. Patterns are priced by a price code (a colour code such as 'Red' for Butterick and Vogue or an alpha character A to E for McCall) to avoid the necessity for lots of different prices and currencies on the page. Larger stores normally take each catalogue but smaller stores sometimes decide to only receive the catalogue at seasonal intervals (Spring & Autumn) in order to save catalogue costs.

The fashion styles for the Butterick and Vogue brands are rated according to their "ease of sewing" (from Very Easy and Average up to Advanced) to help the consumer purchase the "right" pattern. This information is shown on the catalogue page as well as the pattern envelope.

Patterns are available either in English & French. Butterick & Vogue also have pattern instructions in German. McCall's is also available in Spanish. For other languages (eg: Russian or Swedish), a "basic" instruction sheet can be included in the local language. Posters and point-of-sale materials are available and consumer price promotions can often be agreed to stimulate sales.

Whilst the patterns and catalogues are manufactured in the USA, many export territories are handled by McCall Pattern Company from its European offices. Most European countries are covered by a local distributor in the country concerned but sometimes, where we do not have a local distributor, we deal directly with stores - for example in Holland and in Denmark and have special arrangements for deliveries and bank accounts.

McCall's & Butterick

McCall's & Butterick

Both the McCall and Butterick brands are leading 'mass market' patterns for the home-sewer. Although ladies fashions predominate there is a very good range of styles for home dec/furnishings, children, men, costumes/fancy dress and crafts.

Patterns are priced competitively and compare favourably against other brands such as Burda. All patterns are in English and French. Butterick also has pattern instructions in German and McCall's is also available in Spanish.

Vogue Patterns
Vogue Patterns is the premiere brand for the fashion conscious dressmaker with many top international designers such as Donna Karan, Belville Sassoon, Claude Montana, Issey Miyake, DKNY etc, etc. However, Vogue is not just about exquisite styles for women as children, men and home & crafts are also catered for.

Vogue patterns, as the premiere brand, commands a price premium and often retail at +50% to +100% above "normal" pattern prices. As well as great fit and easy-to-follow instructions, Vogue really is most sewers favourite pattern. A Vogue sewer rarely buys a competitor brand.

All patterns are in English and French plus pattern instructions are also available in German.




Vogue Patterns
Retailer Selections

Retailer Selections

The type of pattern selection depends upon the location and expected sales potential of the retail store. Some stores might not have a strong enough demand for fashion and designer styles and so a "mail order" system with all sales being ordered from the local distributor (or Havant if none) might be best. Some stores may only cater for the designer fashions and so might stock Vogue but not any other brand.

Where demand is expected to be modest, a "Mail Order" service should be selected. The seasonal catalogue is purchased on a standing order basis and is available either 4 times per annum (recommended) or just 2 times pa (Spring & Autumn).

However, as many consumers wish to leave the store with a pattern and not wait for it to be delivered, a "small" customised stock has been introduced which holds a cut down selection of around 450 styles - all limited to ladies fashions. Other styles as shown by the catalogue may be ordered by 'mail order'.

The "full" stock is appropriate to all stores expecting average and above sales and here there are two options on stock holding with the larger selection holding one of each pattern in every size range. Larger retail stores would normally take the full collection of catalogues.

Sample Pattern Catalogue

Sample Pattern Catalogue


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Online Catalogue | Sewing Patterns |  English


   butterick-vogue.co.uk
McCall Pattern Company Limited tel +44 (0)844 880 1262

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